2022 Quantitative Consumer Research Project

This project builds on the Alberta Real Estate Association’s (AREA) 2016-2017 Standards of Professional Excellence report, supported by the Foundation. The 2016-2017 project allowed AREA to build meaningful metrics upon which to measure the Alberta consumer experience.

Returning to the field five years later allows AREA to gain insight into how they have moved the needle on professional excellence in the real estate industry and how consumer expectations have shifted. AREA will engage a variety of industry stakeholders, including local Boards and Associations, brokerages, individual REALTORS®, and Alberta’s consumers to assist on this project. Results from this research will continue to inform and shape AREA’s formal and informal learning programs for members.

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Real Estate Leadership – Improves the capacity and understanding of real estate professionals and/or consumers on real estate issues.

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Real Estate Leadership: Build and elevate the capacity of real estate and related professionals to keep pace with the massive changes facing the real estate industry today and into the future.


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Alberta Real Estate Association

As the professional provincial body, the Alberta Real Estate Association (AREA) represents the interests and concerns of more than 12,500+ Alberta REALTORS®, from the 10 local real estate Board/Associations. We provide strategic leadership and advance the Alberta real estate profession through member-centric services, advocacy and professional development.