Placemaking has become a popular term in policy circles for making a city, region or community more inviting for residents and investment, both existing and prospective. In growing economies such as Alberta, placemaking can help balance growth pressures with liveability, in addition to attracting new talent. But successful placemaking is complex, requiring the engagement of a wide array of stakeholders and going well beyond the branding and beautification exercises often associated with it. Housing forms and availability, community design, transportation, sustainability, local narratives and governance all weigh into the success of any placemaking initiative.